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MA Ryszard Niżewski
Faculty: Art, Technique and Communication
Field of study: Journalism and Social Communication

USOSweb lecturer’s profile

MA in journalism and management at Warsaw University. He completed Executive MBA studies at Warsaw University and University of Illinois at Urbana-Champaign. Long-term journalist, head of journalist teams and project teams in the Polish Press Agency PAP – the largest information agency in Poland. His professional experience was also gained when he acted as the editor in chief of branch monthlies, media analyst and specialist in communication with the media.
At present, he is head of the PAP Media Products and Services where he is responsible for PAP services rendered to corporate clients, thematic Internet services and special projects of information-promotion character implemented on the national and European scale.
In his professional activity (as well as in his didactic activity) he deals with the analysis and implementation of marketing services in the media, dissemination of paid business and political information as well as creation, utilization and positioning of promotional-informational content.

Areas of didactic/scientific interests:

  • marketing activities of business and public institutions in the media – on the local, national and international scale;
  • creation and positioning of promotional and informational content;
  • influence of media transfers on the image of products, firms and people.
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