Our campaign “Wpół do kariery” was displayed on Facebook almost 150,000 times, and now it has been rewarded by Perspektywy in the Genius Universitatis 2018 competition for the best social media campaigns!
Our campaign lasted from June 6th to June 26th last year. It was addressed to high school students who could take part in a short quiz checking what type of personality they are and what studies would be best for them. They answered simple questions: do they quickly make decisions, like to compete or help others. 2,5 thousand people participated in the quiz!
– We know how lost can be young people who are facing one of the most important decisions in their lives and we wanted to make it easier for them. We decided to campaign in their favorite environment, that is social media and in their favorite, activating form. I knew that it was the most effective and almost cost-free way of communicating with future students and I am glad that we achieved such success – comments Dorota Nieroda, marketing director of the Vistula Group of Universities.
The author of the quiz is Anna Rękawek, lecturer and expert in the development of the Career and Office of the Vistula Group of Universities, who has many years of experience in helping young people to develop their careers and created an innovative ZIP program (Management of Individual Potential) at the university.