Journalism and Social Communication – Bachelor's degree
Bachelor's Degree Programs
3 years (6 semesters)
Language of studies:
JOURNALISM AND SOCIAL COMMUNICATION – DESCRIPTION OF THE STUDIES
This is a good time for journalism studies. Interesting and valuable journalism is always desirable, and the role of professionals in the field of communications is growing. Thanks to new tools and content delivery channels, journalism and social communication play a fundamental role in the world today.
If you like to communicate with people, and want to have flexible, exciting, and varied work, then a Journalism and Social Communication Programme at Vistula University is the ideal choice for you! You will learn a profession in an ambitious, international environment. You will gain knowledge in business journalism and social media, fields that are dynamically developing now. You will study under the guidance of outstanding lecturers and practitioners – well-known journalists, and experienced communication specialists on radio, TV, social media, PR, and corporate communication. You will expand your competences that will help you achieve a certain position on the market.
During the Bachelor Studies in Journalism and Social Communication, you will get to know different journalistic forms that help others to understand the world. You will master the skills of a modern journalist, and acquire practical competences, that you can use in the press, TV, radio stations, and on the Internet. You will learn about critical thinking, information selection, argumentation, and discussion. You will find out how to create specific content and how to use it effectively in advertising, marketing, promotion, as well as in shaping the company’s image.
JOURNALISM AND SOCIAL COMMUNICATION – ABOUT THE PROGRAMME
The Journalism and Social Communication programme has been adapted, not only to modern market needs, but also to meet the challenges of the future. During the course, you will explore traditional media and modern information and communication technologies, so you will be able to move in various industries freely.
You will master the art of acquiring, verifying, and providing information. You will learn how to properly build and write texts, from information, to interviews and reportage. You will be able to record and edit films and sounds. You will learn the principles of strategic thinking and conducting effective campaigns in the social media. You will be honestly prepared for the profession, which will help you succeed.
We focus on practical preparation for the profession, at Vistula University. You will take part in internships and workshops in leading editorial offices and companies, during your studies. You will learn the profession ‘inside out’ and get to know people related with the media. You will discover the specifics of the media, and the mechanisms ruling them. This experience will open up many professional opportunities for you.
Studying at Vistula University will provide you with the knowledge necessary, to quickly become an expert on journalism and social communication.
Our Journalism programme at Vistula University will allow you to pursue one of two sub-majors: business journalism and social media journalism.
This is a unique programme, which is not available at other universities. It responds to the growing need to understand how the market and business operate. It is designed for journalists and professionals in the field of future communication, who want to develop their careers, especially in the areas of communication, marketing, promotion, and advertising, both in the private and public sectors.
During the under-graduate studies in the field of business journalism at Vistula University, you will discover journalism workshop and communication tools and channels. You will learn how to effectively use them in brand management, how to build a company’s communication strategy, and create its image. You will master the art of storytelling, or narrative marketing. You will get to know how to adapt the message to selected audiences, how to use the media, and how to co-operate with them. You will gain competences that will boost your career in many areas.
List of classes in the business journalism sub-major
- Information and communication technologies in business;
- Public Relations and integrated marketing communication;
- Brand management and storytelling;
- Content marketing;
- Corporate communication;
- Design and management of corporate media;
- Workshop – web design;
- Workshop – conducting interviews;
- Workshop – press photography;
- Workshop – journalistic forms and genres.
SOCIAL MEDIA JOURNALISM
This is a special programme, designed for people interested in broadly understood communication through social media, which have become powerful media and business tools. Their dynamic development caused a real explosion of new, interesting activities and careers.
The Social Media Journalism Programme at Vistula University responds to the growing demand for professional social media managers. In the course, you will find out how the production, distribution, and use of information through social platforms, shapes our lives. You will learn visual communication and production techniques, along with digital content editing. You will get to know how to create social media content and manage website traffic.
You will study how to use multimedia and mobile media for the purposes of advertising, public relations, film or television. You will learn the principles of designing and running a website, blog, or company profile on Facebook, Instagram, and Twitter. You will also gain the knowledge how to optimise content on the Internet.
You will develop the competences of the future, which will allow you to fulfill yourself in the field that you have chosen.
List of classes in the social media journalism sub-major
- Communication in social media;
- Content on social media;
- Production of social media;
- Advertising and branding in social media;
- Campaigns in social media;
- Social media strategies;
- Journalism workshop – web design;
- Workshop – conducting interviews;
- Workshop – press photography;
- Workshop – journalistic forms and genres.
Journalism and Social Communication studies at Vistula University have been designed to prepare you for a future profession, in the best possible way. The acquired knowledge, competences and practice, will allow you to find a job in the media or create your own media. You will be able to expand a career in companies, where contact with the media is part of the work.
See for yourself that Vistula is the best university in practice. Find out the benefits of studying Journalism and Social Communication.
BENEFITS OF STUDYING JOURNALISM
Ready to report
You will learn analytical and critical thinking. You will master journalistic workshops and various communication channels. You will be prepared for the profession of a press, radio, television, or internet journalist. The competencies that you will develop, will open the door to your career in the area of broadly understood communication.
A business approach
At Vistula University, you will gain knowledge and practical skills, which will allow you to be professionally fulfilled in any medium. You will also be able to effectively manage your own media, thanks to proficiency in the interpretation of contemporary economic and business trends.
You will learn the specifics of the work of a journalist of various media (TV, press, radio, Internet) and you will be able to use new technologies in the profession. You will master the language of economics, finance, marketing, and advertising.
After graduating with a degree in Journalism and Social Communication, you will be able to develop as:
- a journalist of the press, television, radio, or internet editorial office;
- an independent journalist in new media, such as YouTube and Facebook;
- a PR specialist;
- a PR manager;
- a communications specialist in marketing departments;
- a spokesperson;
- a specialist in the promotion and communication departments of public and local government institutions;
- a magazine editor for the company’s employees and clients;
- an employee of an international corporation;
- a co-creator of services for financial markets;
- a social media specialist;
- a social media manager;
- an editor in press offices and publishing houses;
- a creative employee in advertising agencies, press conferences organizer;
- an associate of foreign media;
- a freelancer on social networking sites, a blogger.
Ed. Marcin Antosiewicz – he started working as a journalist at the age of 17, first on Polish Radio, and then on TVP. He was a TVP correspondent in London and Berlin. Currently, he co-operates with the ’Newsweek’ magazine. He is a master of video-relations.
Ed. John Beauchamp – he was born and educated at Oxford. He was to become a diplomat and became radio journalist in Poland. Former Chief of the English Editorial Board on Polish Radio. A Podcasts producer.
Ed. Maciej Chmiel – press photographer, technology specialist, former head of the PAP (Polish Press Agency) Photographic Service, and deputy editor-in-chief of PAP Foto; currently, the editor-in-chief of the national editorial office of ‘East News’, the largest private photo agency in Poland.
Ed. Łukasz Głombicki – social media has no secrets for him, as he was a journalist of the gazeta.pl portal, TVN, CNBC, and presently, is – Live Tube’s head of communication.
Ed. Andrzej Krajewski – former correspondent of TVP in Washington, former Press Freedom Monitoring Centre director, and is a National Council of Radio Broadcasting and Television expert.
Ed. Grzegorz Kozak – anchorman and publicist at TV Polsat, specialising in interviews.
Sebastian Królikowski – specialist in American studies, journalist and theatre director, a specialist in rhetoric, public speeches, and Anglo-Saxon journalistic genres.
Jolanta Johnsson – A PhD in fine arts, a painter and specialist in online image editing.
Piotr Kościński – A PhD in Political Sciences, specialising in eastern subjects, he is particularly interested in Ukraine and Belarus, a press journalist with many years of experience, among others, in the ’Rzeczpospolita’ journal, and is the author of several novels.
Juliusz Michał Maliszewski – Head of the Program, a PhD in Humanities, specialising in German subjects; a journalist and diplomat; he has been involved in many managing positions within TVP and Polish Radio.
Wojciech Rezner – A PhD in Economics, a radio and television journalist; has worked, among others, in “Sygnały Dnia” and “Radio Biznes” programmes.
Registration fee Tuition fee (per year) Tuition fee (per semester) Full-time and part-time studies 120 € 1 200 € 650 € Registration fee Tuition fee (per year) Tuition fee (per semester) Full-time studies 120 € 2 500 € 1 350 €
*The group of citizens of other countries paying the same fees as EU citizens includes: citizens of other European countries, of all countries in the North and South America, the Caribbean as well as citizens of Armenia, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Mongolia, Russia, Tajikistan, Turkmenistan and Uzbekistan.
Registration fee Tuition fee (per year) Full-time studies 200 € 3 500 €
*This does not apply to the students from the countries in Europe which are not EU members, students from North and South America, the Caribbean and from Armenia, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Mongolia, Russia, Tajikistan, Turkmenistan and Uzbekistan.
Resolution of Executive Board about the feesDownload
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