Journalism and Social Communication – Bachelor's degree
Bachelor's Degree Programs
3 years (6 semesters)
Language of studies:
JOURNALISM AND SOCIAL COMMUNICATION – DESCRIPTION OF THE STUDIES
This is a good time for journalism studies. Interesting and valuable journalism is always desirable, and the role of professionals in the field of communications is growing. Thanks to new tools and content delivery channels, journalism and social communication play a fundamental role in the world today.
If you like to communicate with people, and want to have flexible, exciting, and varied work, then a Journalism and Social Communication Programme at Vistula University is the ideal choice for you! You will learn a profession in an ambitious, international environment. You will gain knowledge in business journalism and social media, fields that are dynamically developing now. You will study under the guidance of outstanding lecturers and practitioners – well-known journalists, and experienced communication specialists on radio, TV, social media, PR, and corporate communication. You will expand your competences that will help you achieve a certain position on the market.
During the Bachelor Studies in Journalism and Social Communication, you will get to know different journalistic forms that help others to understand the world. You will master the skills of a modern journalist, and acquire practical competences, that you can use in the press, TV, radio stations, and on the Internet. You will learn about critical thinking, information selection, argumentation, and discussion. You will find out how to create specific content and how to use it effectively in advertising, marketing, promotion, as well as in shaping the company’s image.
JOURNALISM AND SOCIAL COMMUNICATION – ABOUT THE PROGRAMME
The Journalism and Social Communication programme has been adapted, not only to modern market needs, but also to meet the challenges of the future. During the course, you will explore traditional media and modern information and communication technologies, so you will be able to move in various industries freely.
You will master the art of acquiring, verifying, and providing information. You will learn how to properly build and write texts, from information, to interviews and reportage. You will be able to record and edit films and sounds. You will learn the principles of strategic thinking and conducting effective campaigns in the social media. You will be honestly prepared for the profession, which will help you succeed.
We focus on practical preparation for the profession, at Vistula University. You will take part in internships and workshops in leading editorial offices and companies, during your studies. You will learn the profession ‘inside out’ and get to know people related with the media. You will discover the specifics of the media, and the mechanisms ruling them. This experience will open up many professional opportunities for you.
Studying at Vistula University will provide you with the knowledge necessary, to quickly become an expert on journalism and social communication.
Our Journalism programme at Vistula University will allow you to pursue one of two sub-majors: business journalism and social media journalism.
This is a unique programme, which is not available at other universities. It responds to the growing need to understand how the market and business operate. It is designed for journalists and professionals in the field of future communication, who want to develop their careers, especially in the areas of communication, marketing, promotion, and advertising, both in the private and public sectors.
During the under-graduate studies in the field of business journalism at Vistula University, you will discover journalism workshop and communication tools and channels. You will learn how to effectively use them in brand management, how to build a company’s communication strategy, and create its image. You will master the art of storytelling, or narrative marketing. You will get to know how to adapt the message to selected audiences, how to use the media, and how to co-operate with them. You will gain competences that will boost your career in many areas.
List of classes in the business journalism sub-major
- Information and communication technologies in business;
- Public Relations and integrated marketing communication;
- Brand management and storytelling;
- Content marketing;
- Corporate communication;
- Design and management of corporate media;
- Workshop – web design;
- Workshop – conducting interviews;
- Workshop – press photography;
- Workshop – journalistic forms and genres.
SOCIAL MEDIA JOURNALISM
This is a special programme, designed for people interested in broadly understood communication through social media, which have become powerful media and business tools. Their dynamic development caused a real explosion of new, interesting activities and careers.
The Social Media Journalism Programme at Vistula University responds to the growing demand for professional social media managers. In the course, you will find out how the production, distribution, and use of information through social platforms, shapes our lives. You will learn visual communication and production techniques, along with digital content editing. You will get to know how to create social media content and manage website traffic.
You will study how to use multimedia and mobile media for the purposes of advertising, public relations, film or television. You will learn the principles of designing and running a website, blog, or company profile on Facebook, Instagram, and Twitter. You will also gain the knowledge how to optimise content on the Internet.
You will develop the competences of the future, which will allow you to fulfill yourself in the field that you have chosen.
List of classes in the social media journalism sub-major
- Communication in social media;
- Content on social media;
- Production of social media;
- Advertising and branding in social media;
- Campaigns in social media;
- Social media strategies;
- Journalism workshop – web design;
- Workshop – conducting interviews;
- Workshop – press photography;
- Workshop – journalistic forms and genres.
Journalism and Social Communication studies at Vistula University have been designed to prepare you for a future profession, in the best possible way. The acquired knowledge, competences and practice, will allow you to find a job in the media or create your own media. You will be able to expand a career in companies, where contact with the media is part of the work.
See for yourself that Vistula is the best university in practice. Find out the benefits of studying Journalism and Social Communication.
BENEFITS OF STUDYING JOURNALISM
Ready to report
You will learn analytical and critical thinking. You will master journalistic workshops and various communication channels. You will be prepared for the profession of a press, radio, television, or internet journalist. The competencies that you will develop, will open the door to your career in the area of broadly understood communication.
A business approach
At Vistula University, you will gain knowledge and practical skills, which will allow you to be professionally fulfilled in any medium. You will also be able to effectively manage your own media, thanks to proficiency in the interpretation of contemporary economic and business trends.
You will learn the specifics of the work of a journalist of various media (TV, press, radio, Internet) and you will be able to use new technologies in the profession. You will master the language of economics, finance, marketing, and advertising.
After graduating with a degree in Journalism and Social Communication, you will be able to develop as:
- a journalist of the press, television, radio, or internet editorial office;
- an independent journalist in new media, such as YouTube and Facebook;
- a PR specialist;
- a PR manager;
- a communications specialist in marketing departments;
- a spokesperson;
- a specialist in the promotion and communication departments of public and local government institutions;
- a magazine editor for the company’s employees and clients;
- an employee of an international corporation;
- a co-creator of services for financial markets;
- a social media specialist;
- a social media manager;
- an editor in press offices and publishing houses;
- a creative employee in advertising agencies, press conferences organizer;
- an associate of foreign media;
- a freelancer on social networking sites, a blogger.
Marcin Antosiewicz, MA
Journalist, political scientist, academic lecturer. He studied Political Science at universities in Warsaw, Kraków and Fribourg in Switzerland. He spent 15 years in public media, including as a TVP1 and TVP2 News reporter. He used to work as a foreign correspondent in London and Berlin. He also worked at Deutsche Welle, The Sun and WP Television. He has reported many international events in Europe and the world. He has reported from countries including Nepal, Turkey, Egypt, Tunisia, Israel. From October 2017, he teaches students of journalism at the Vistula University and the University of Warsaw. He speaks English, German and French. He understands Russian and learns Chinese. He has been covered in „Newsweek Polska”, „Press Magazin”, Newsweek.pl, Forbes.pl. His favourite journalists/writers are Ryszard Kapuściński and Svetlana Alexievich. Favourite philosophers are Hannah Arendt and José Ortega y Gasset. Favourite political scientists are Alexis de Tocqueville and Kenneth Minogue. He is an enthusiastic tennis player and a fresh vegetarian (autumn 2019). He lives in Warsaw.
Ed. John Beauchamp
He was born and educated at Oxford. He was to become a diplomat and became radio journalist in Poland. Former Chief of the English Editorial Board on Polish Radio. A Podcasts producer.
Małgorzata Bonikowska, PhD
Since 2013, she has been a president of the Centre for International Relations – one of the oldest Polish think tanks specializing in foreign affairs; a co-founder and a president of the THINKTANK centre; she attended universities in Poland and in France (Sorbonne) and is a graduate of doctoral studies in two fields, as well as a graduate of specialist studies of the Columbia University in New York (political sciences, Fulbright scholarship); in years 1995-1998, she worked for the Polish Television as an opinion journalist for domestic and foreign affairs; in 1998, she became a director of the European Information Centre of the Committee for European Integration, where, among other tasks, she developed a network of regional centres and the governmental programme for informing the society about the EU; in years 2001-2007, she was an expert, and later a head of the Programme for Information and Communication of the European Union – first in Poland and then in Bulgaria, preparing these countries for their accession to the EU; she worked for the governmental Centre for Development of Human Resources as an advisor for EU affairs; an author of more than 150 works and a promoter of almost a hundred diploma theses; she has managed international projects (including in the Visegrád Group, the Eastern Partnership and EU – India cooperation); she has participated in scientific conferences and think-tank debates and she has commented on international affairs in the domestic and foreign media.
Maciej Chmiel, MA
He completed studies in the field of journalism and social communication at Warsaw University as well as information technology at Łódź University. In the years 2005-2007, he directed the work of photo-editors and photo-reporters of the Polish Press Agency. PAP representative in the editorial committee of the European Pressphoto Agency (EPA) gathering, among others, editors in chief and heads of the picture desks of EPA member agencies. Since 2011, he has combined those duties with the function of the Vice Editor-in-Chief of PAP-Photo. Previously connected, among others, with Polish Television. He also organized the photographic agency of the Wirtualna Polska portal. At present, editor-in-chief of the Domestic Editorial Office East News – the largest private photographic agency in Poland. Author of photos published in both Polish and foreign media – from the New York Times through Taipei Time, Spanish Oje, German FAZ and Die Welt, Hungarian Nepszabadsag to Polish publishers: Newsweek, Wprost, Rzeczpospolita, Gazeta Wyborcza, Tygodnik Powszechny, Polska The Times, Metro, TVP, TVN, RMF FM, Interia, Onet, WP.pl, etc. He is an expert in the field of DAM (Digital Asset Management) – using his knowledge and experience from the fields of journalism, photography, information technology and new technologies. In 2014, he was awarded by the President of the Polish Republic the Cross of Merit ‘for merits for the development of journalism’.
Dobrochna Kędzierska, MA
Journalist, Polityka weekly reporter, editor-in-chief of the Glob 25 daily, head of the Warsaw branch of the weekly Wprost in the period of its greatest successes, first editor-in-chief of the Wirtualna Polska portal, advisor to Maciej Płażyński, Marshall of the Parliament, advisor to Vice-Prime Minister Mark Pol, author of the project and head of the Information Office of the State Election Commission in the presidential and parliamentary elections, laureate of journalist awards and competitions. Author and co-author of projects and photographic exhibitions in Warsaw Zachęta Exhibition Hall: ‘Forbidden photos’ (Rome, Leipzig, Chicago, Bydgoszcz, Toruń, Gdańsk) and ‘Taka była Polska’. Author of a volume of accounts ‘Żal na luzie’. Author of approximately 600 interviews with economic and public life personalities. Supervisor of 456 BA theses in the Melchior Wańkowicz School of Journalism. Deputy to the Parliament of the 10th term, Vice-President of the Parliamentary Commission for Culture and Media, member of the Polish delegation to the Parliamentary Assembly of the Council of Europe.
Prof. Wawrzyniec Konarski, PhD
Rector of Vistula University. Associate professor at Vistula University, formerly lecturer of the Jagiellonian University, University of Social Sciences and Humanities in Warsaw and Warsaw University; researcher of ethnocultural and political and system issues in democratic and authoritarian systems as well as selected issues within the latest political history and ethnopolitics, including nationalisms and regionalisms against the background of a modern historical perspective; participant of nearly 200 national and international conferences and guest lecturer at several dozen universities and educational institutions in Poland and Albania, Belarus, Bulgaria, Croatia, the Czech Republic, Denmark, Finland, Spain, Ireland, Germany, Romania, Slovakia, Ukraine, Great Britain and Hungary, as well as in Chile, the North Korea and the USA; member of scientific associations, among others: the “Poland 2000 Plus” Forecasting Committee Department at Polish Academy of Sciences, the Polish Society of Political Sciences (during 2007-2010 – deputy president of the Main Board by election), Polish Society for the Cooperation with the Club of Rome (since 30.01.2012 – deputy president of the Main Board by election), International Political Science Association; political commentator in Polish and foreign media; author of nearly 200 publications in the field of political science, cultural studies, media studies and international relations (published in Polish, English, Croatian, Finnish, German, Russian, Slovak and Ukrainian), including: A Legacy of Hatred: On the Conflict in Northern Ireland (1991); Nieprzejednani: rzecz o Irlandzkiej Armii Republikańskiej (Irreconcilables: The Story of the Irish Republican Army) (1991); A Predominant Party System: The Case of Ireland (1994); Pragmatycy i idealiści: rodowód, typologia i ewolucja ugrupowań politycznych nacjonalizmu irlandzkiego w XX wieku (Pragmatists and Idealists: Origins, Typology and Evolution of the Political Parties in the Twentieth Century Irish Nationalism) (2001); System konstytucyjny Irlandii (The Constitutional System of Ireland) (2005); Bałkany: Etnokulturowe podłoże konfliktów (The Balkans: Ethnocultural Roots of the Conflict) (co-author and co-editor, 2006); Niemcy-Polska: Coraz bliżej: Perspektywa polskich i niemieckich studentów (Germany-Poland: Coming Closer: the Perspective of Polish and German Students) (co-author and editor, 2007); Kryzys przywództwa we współczesnej polityce (The Crisis of Leadership in the Contemporary Politics) (co-author and co-editor, 2011); Politolog o polityce. Wywiady, komentarze, opinie i ekspertyzy (Political Scientist on Politics: Interviews, Comments, Opinions and Expertise) (2008-2014) (2014); Partyzanci, doktrynerzy, terroryści. Chronologiczne studium fenomenu Irlandzkiej Armii Republikańskiej (Partisans, Doctrinaires, Terrorists. Chronological Study of the Phenomenon of the Irish Republican Army) (2019).
Prof. Wojciech Kostecki, PhD
Research Coordinator. A political scientist, specialist in International Relations, graduate of Warsaw University; an author of many scientific works on the contemporary international issues, the problems of security, media, conflicts and theory of politics; in years 2007-2011 he was a chairman of the Team for threats to security of the society and state of the Committee for Research of Threats of the Polish Academy of Sciences; a member of domestic (NCN) and international research programs (including at the Cambridge University, the University of Copenhagen and Berghof Research Centre); a member of the European International Studies Association and a participant of the Global Security Fellows Initiative; since 2018 a member of the Managing Committee of the COST program entitled “EU Foreign Policy Facing New Realities: Perceptions, Contestation, Communication and Relations”.
Piotr Kościński, PhD
A journalist by profession, for over 20 years in the daily “Rzeczpospolita”, among others as a correspondent in Kiev and deputy head of the foreign department; author of three historical novels, as well as a popular science book on electoral fraud (“Jak sfałszować wybory”, 2018); producer of two documentary historical films.
Ed. Grzegorz Kozak
Anchorman and publicist at TV Polsat, specialising in interviews.
Sebastian Królikowski, MA
Actor, director, script writer, theater instructor. He completed studies in theatrical art at the Theatrical School of Halina and Jan Machulski. Graduate in Journalism and Social Communication of the School of Social Psychology and American Studies at Warsaw University. Participant in the 12th Annual Transatlantic Students Symposium held in Oregon in 2014. He debuted as a director in 2015, with the performance ‘Beauty Box’, first staged in the WARSawy Theatre. Co-director of the cycle of spectacles ‘Story Lab 90’, ‘Story Lab 1986/2016’, ‘Story Lab 1968/2017’, first stages in the Warsaw Powszechny Theatre within the framework of Korczak festival. Co-script-writer of short, one-reel firms – ‘The Clock is Ticking’, ‘Extreme Travel’ and ‘Obudź się’.
Juliusz Maliszewski, PhD
Head of the Education Program in the field of Journalism and Social Communication. Doctor of humanities in political sciences, MBA, journalist, diplomat; he has performed numerous managerial functions in the public media – the Polish Television and the Polish Radio, including the director – editor-in-chief of the Polish Radio External Service and a member of the Board of Supervisors of TVP SA; he was a director of the Polish Institute in Leipzig; he specializes in German and European affairs. He is an author of the monograph “Deutsche Welle in the media system of the Federal Republic of Germany” and many titles on international relations and media.
Wojciech Rezner, PhD
PhD in economic sciences (Warsaw School of Economics). Since 1993, connected with the financial market. In the years 1993-2007, employed in Polish Radio First Channel as a journalist, economic commentator. Long-time publisher and anchor of the most popular economic programme in Poland – Radio Biznes – he prepared and conducted economic programmes for ‘Sygnały Dnia’ broadcasts. In the years 2006-2007, TV Business columnist, creator, author and anchor of the ‘Personal Finance’ programme. Laureate of numerous journalist competitions. In 2003, he received from Professor Leszek Balcerowicz – President of the National Bank of Poland, the main Władysław Grabski award in the category of radio journalism for the best broadcasts on economics in 2002, in the first edition of the competition organized by the National Bank of Poland and Reuters Agency Poland. In 2006, DWS Poland Society of Investment Funds gave him a special award for the professional and constructive analysis as well as popularization of subjects related to the capital market.
Registration fee Tuition fee (per year) Tuition fee (per semester) Full-time and part-time studies 120 € 1 200 € 650 € Registration fee Tuition fee (per year) Tuition fee (per semester) Full-time studies 120 € 2 500 € 1 350 €
*The group of citizens of other countries paying the same fees as EU citizens includes: citizens of other European countries, of all countries in the North and South America, the Caribbean as well as citizens of Armenia, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Mongolia, Russia, Tajikistan, Turkmenistan and Uzbekistan.
Registration fee Tuition fee (per year) Full-time studies 200 € 3 500 €
*This does not apply to the students from the countries in Europe which are not EU members, students from North and South America, the Caribbean and from Armenia, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Mongolia, Russia, Tajikistan, Turkmenistan and Uzbekistan.
Order of the Rector about feesDownload
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